Saurabh Sharma, Planning Partner at Ogilvy, China, has won the prestigious Atticus Award instituted by WPP. The International Award, to be presented by Sir Martin Sorell (Chief Executive –WPP) in London, honours professionals for original published work on subjects of relevance to marketers across the globe.
Sharma, a marketing thought leader and prolific writer, has been awarded in two categories – Advertising and Public Relations /Public Affairs. In the Advertising category, he has won the award for his work ‘Middle Kingdom’s Celebrities To Be’, which talks about imperatives for Celebrity Advertising in China, and in the Public Relations and Public Affairs category he won for his work ‘Is the Red Carpet Fading?’, which talks about how MNCs can work with China more effectively in the future.
Sharma, a postgraduate in management, began his career in 2000 and has had a four-year stint in Mumbai, where he last held the position of Planning Director at Ogilvy India. In 2006, he was the youngest advertiser to present at the WPP Retail Summit and the youngest finalist at the Marketing Research Society of India (MRSI) Awards, the same year.