Facebook Explores Changes to News Feed – The Wall Street Journal

In moves that would change how consumers, developers and marketers use Facebook Inc., the social network is exploring an expansion of the information users see on its home page.

The changes are designed to address some of the biggest frustrations by third-party developers and marketers on Facebook: standing out in the News Feed. The News Feed is a stream of information that users see on Facebook’s home page; the information is currently filtered by the social network.

While advertisers have created online campaigns with the intention that consumers would share their messages in the News Feed, Facebook’s algorithms don’t display every piece of content that is shared, limiting the impact of the campaigns, said Ian Schafer, chief executive of New York-based digital marketing firm Deep Focus. “It’s wasted potential,” he said.

Now Facebook engineers are working to create an unfiltered News Feed that would open the floodgates of information about users and the games they win, the companies they “Like” and the actions their friends take, said people familiar with the matter.


Saurabh Sharma, Planning Partner at Ogilvy, China, Awarded the Atticus Award for Work on China

Saurabh Sharma, Planning Partner at Ogilvy, China, has won the prestigious Atticus Award instituted by WPP. The International Award, to be presented by Sir Martin Sorell (Chief Executive –WPP) in London, honours professionals for original published work on subjects of relevance to marketers across the globe.

Sharma, a marketing thought leader and prolific writer, has been awarded in two categories – Advertising and Public Relations /Public Affairs. In the Advertising category, he has won the award for his work ‘Middle Kingdom’s Celebrities To Be’, which talks about imperatives for Celebrity Advertising in China, and in the Public Relations and Public Affairs category he won for his work ‘Is the Red Carpet Fading?’, which talks about how MNCs can work with China more effectively in the future.

Sharma, a postgraduate in management, began his career in 2000 and has had a four-year stint in Mumbai, where he last held the position of Planning Director at Ogilvy India. In 2006, he was the youngest advertiser to present at the WPP Retail Summit and the youngest finalist at the Marketing Research Society of India (MRSI) Awards, the same year.